Graphic design definition: effective visual communication of an idea or concept
Most people have a vague idea of what a graphic designer does. Create logos for businesses? Correcting images in Photoshop? Make ads in magazines? Yes, designers do these things, but these are just elements of a much bigger picture.
Graphics is all around you
Look around you. Design is everywhere – from your morning cereal box to a music festival poster to the ordering process of an Uber. By combining creativity and strategy, communication with well-honed brands and aesthetics with logic, design is almost everywhere, and that’s important. Graphic designers have countless opportunities to stand out.
The graphic concerns communication
Good communication skills are an essential part of the designer’s toolbox. Making nice pictures is nice, but the most important part of the graphic design process takes place even before putting the pen on paper. Designers must interpret the needs of the client. Graphic Design is how to listen, research, develop concepts and find the balance between aesthetics and function.
Graphic design is based on the basics.
The entire design is based on the five principles of graphic design: balance between stability and structure, hierarchy to create organization and direction, contrast to generate impact and highlight important areas, repetition to unify and strengthen and alignment to create a clearer and clearer result. Learn more about the fundamentals of graphic design and how we teach them in our course and approach.